Setting the standard: Complete site branding for Atlas Concrete
When Atlas Concrete began the construction process for their new Takapuna head office in Auckland, they required a sign writing supplier that would deliver tailored solutions that reflected the premium quality and architectural standard of the new building. Every element of the build project was designed with a focus on craftsmanship, durability and an elevated presence, and the site signage was to be no exception.
Displayworks was selected to design, manufacture, and install complete site wide signage solutions, delivering a cohesive suite of bespoke signage that complemented the building's contemporary design, while reinforcing the Atlas Concrete brand.
Cementing the vision
Working closely with the Atlas Concrete team, Displayworks managed the signage project from concept through to fabrication and installation. Every element was custom designed and manufactured to suit the building's unique architecture, ensuring a bold, seamless finish throughout both the exterior and interior spaces.
The stand out application for the project is the custom, illuminated Atlas Concrete logo installed on the exterior building facade. Measuring over 8.4 metres wide, the fabricated acrylic letters are internally illuminated using premium red LED modules to visually enhance the logo. Digitally printed, translucent acrylic faces achieved the exact Atlas brand colour, while the letter returns were finished in matching corporate colours to create a striking visual impact both day and night.
Inside the building, Displayworks produced oversized fabricated Atlas letters using 20mm Celuka, finished in a premium high-gloss two-pack paint to complement the building's sophisticated interior. The project also included custom laser-cut aluminium 3D lettering wayfinding signage, powder-coated in a charcoal finish and mounted directly onto exposed concrete walls, creating a clean, minimalist aesthetic that perfectly suited the architectural design and ensuring easy navigation through the internal spaces.
Additional signage elements included a suspended aluminium-framed 'Sales Office' sign with colour-matched powder coating and precision-cut white acrylic lettering, alongside comprehensive directional signage, window graphics, health and safety signage, office
identification signage, and custom glass frosting throughout the building, providing full scale cohesive corporate brand and signage coverage across the entire site.
Precision engineering meets considered design
The architectural nature of the building presented several unique installation challenges that required innovative solutions from the Displayworks team.
The external illuminated logo was mounted across vertical concrete beams, requiring the design and fabrication of a bespoke concealed rail system to securely support the logo while maintaining a clean, uninterrupted appearance.
Internally, the oversized Atlas logo lettering was installed onto a large convex curved wall, demanding precise templating, careful fabrication, and expert installation techniques to achieve perfect alignment across the curved surface.
Complete coverage. Premium results.
The completed signage package delivers a bold yet sophisticated brand presence that complements the architecture of the Atlas Concrete headquarters and refl ects the strong personality of the brand. From the illuminated exterior branding through to the refi ned interior signage and bespoke wayfi nding installations, every detail was carefully considered to create a consistent, high-quality fi nish across every aspect of the project.
Combining considered design, specialist fabrication and precision installation on site, this project is a prime example of Displayworks' ability to deliver complex, architecturally integrated signage solutions for high-end commercial structures.
Looking for a large-scale branding partner? Get in touch to see how we can elevate your site with custom branding.