Branding your morning brew:
Frankies Coffee Cart
When Frankies Coffee Cart approached Displayworks to help brand their new coffee cart, their goal was simple: to create a bold, impactful trailer wrap that ensured the coffee cart would capture attention in morning rush traffic, be recognisable as it moved from site to site, and would leave a lasting impression.
Delivered by the branding experts
Based in Prebbleton, Frankie's aim was to create an identity for their cart that no one would forget, helping them become one of the most sought after baristas in the area. Displayworks was commissioned to deliver a complete hospitality trailer branding solution, from initial concept development through to design, production and installation. Partnering closely with the Frankies Coffee Cart team, we transformed their vision into a vibrant, attention-grabbing mobile business. Here's how we brought Frankies Coffee Cart to life.
Creating effective branding for a mobile business involves far more than simply applying graphics to a trailer. The design needs to capture attention instantly, communicate the brand and product clearly, and remain consistent across every customer touchpoint.
Working closely with the Frankies Coffee Cart team, Displayworks managed the entire project in-house - from initial concept development in colloboration with the client through to final production and installation. Multiple creative directions were explored and refined throughout the process to ensure the finished design perfectly captured the client’s vision and reflected the brand’s identity.
Once the artwork was approved, our pre-press team prepared the files for production before printing onto premium cast digital vinyl with a gloss cast overlaminate, delivering exceptional colour vibrancy and long-lasting durability.
The project was then handed over to our specialist vehicle wrap installers, who applied the graphics to the coffee cart trailer with precision and care. One of the key challenges involved wrapping the trailer’s compound curves, requiring specialised application techniques and meticulous attention to detail to achieve a flawless finish.
Building a brand beyond the trailer
To maximise visibility and create a consistent customer experience, the project extended beyond the coffee cart itself.
Displayworks designed and produced a double-sided dye sublimation teardrop flag, engineered to withstand Canterbury's changing weather conditions while providing additional roadside visibility and event presence when needed.
By combining the trailer signage with the supporting flag, Frankies Coffee Cart now benefits from a cohesive brand across all signage touchpoints that strengthens their brand recognition both on the road and when engaging directly with customers.
"We had an amazing experience with Displayworks designing and wrapping our coffee cart, Frankies Coffee Cart, based in Prebbleton, Christchurch. From the very first meeting with Dayle, who immediately understood my vision, through to working with designer Lina, the whole process was seamless.
Lina's design expertise was incredible, and the turnaround time was outstanding — starting in December and having the cart completed by early January. Dayle, Lina and the entire team were professional, easy to deal with and offered very competitive pricing in the market.
Alongside the cart wrap, they also designed our teardrop flag and business cards, all with excellent communication throughout the process. I highly recommend Displayworks to anyone looking for quality design, signage and branding services."
Fast turnaround. Lasting impact.
With the project commencing in December and completed by early January, the Displayworks team delivered a rapid turnaround without compromising on quality.
From concept design and print production through to installation and branded supporting signage, every stage of the project was managed under one roof. This streamlined approach ensured clear communication, efficient production timelines, and a consistently high standard of workmanship from start to finish.
The finished coffee cart creates a bold and eye-catching presence on the road, helping the business stand out in busy locations and leave a lasting impression on customers. Through vibrant graphics, strong branding, and cohesive supporting collateral, the Frankies Coffee Cart brand has been successfully brought to life - earning exceptional feedback from customers and building a strong connection within the local Prebbleton community.
Looking for a signage partner for your mobile hospitality business?
We want to help bring your vision to life - get in touch to start your project with Displayworks.